Coverage and Reimbursement for Diagnostic Innovation
Payers, Innovators, and Policymakers Shaping Coverage Strategies Together
8/24/2026 - August 25, 2026 ALL TIMES EDT
Coverage and reimbursement for diagnostic innovation are more complex than ever, with legislative shifts, evolving coding frameworks, and the rise of AI-based diagnostics creating new challenges and opportunities for innovators and payers alike. Cambridge Healthtech Institute’s 14th annual conference on Coverage and Reimbursement for Diagnostic Innovation provides a forum for industry leaders, payers, and policymakers to exchange perspectives on the pressing issues shaping market access today. Participants will engage in discussions on legislative trends, prior authorization challenges, and coding and rate-setting complexities in a time when diagnostics are evolving rapidly. This program offers a unique opportunity to share commercialization strategies and peer-to-peer insights that can help diagnostic innovators navigate a changing coverage landscape.
Preliminary Agenda

LEGISLATIVE AND POLICY LANDSCAPE

Navigating Disruption in the Lab Market: From CPT Coding to Coverage and Payment

Photo of Zach Hochstetler, Director, CPT Editorial & Regulatory Services, American Medical Association , Dir CPT Editorial & Regulatory Svcs , CPT Editorial & Regulatory Svcs , American Medical Association
Zach Hochstetler, Director, CPT Editorial & Regulatory Services, American Medical Association , Dir CPT Editorial & Regulatory Svcs , CPT Editorial & Regulatory Svcs , American Medical Association
Photo of Joan Kegerize, JD, Vice President, Reimbursement & Scientific Affairs, American Clinical Laboratory Association , Vice President, Reimbursement & Scientific Affairs , American Clinical Laboratory Association
Joan Kegerize, JD, Vice President, Reimbursement & Scientific Affairs, American Clinical Laboratory Association , Vice President, Reimbursement & Scientific Affairs , American Clinical Laboratory Association

The laboratory market continues to experience rapid innovation driven by emerging technologies, evolving CPT coding structures, coverage policy variation, and heightened focus on payment integrity. This session examines how changes at the CPT level influence downstream coverage and payment decisions, the growing importance of transparency in molecular and infectious disease testing, and the role of collaboration among CMS, the AMA, and laboratory stakeholders to support diagnostic innovation.

Overpayment Exposure in Molecular Diagnostics: Understanding the Policy, the Triggers, and the Strategic Response

Photo of John Warren, Owner and Principal Consultant, Gettysburg Healthcare Consulting, LLC , Owner , Gettysburg Healthcare Consulting
John Warren, Owner and Principal Consultant, Gettysburg Healthcare Consulting, LLC , Owner , Gettysburg Healthcare Consulting

Medicare overpayment actions against molecular laboratories are accelerating, driven by UPIC audits, sophisticated data analytics, and evolving interpretations of national and local coverage policy. This session examines how overpayments are identified, the statutory and regulatory framework governing recoupment, and the billing patterns that most frequently trigger scrutiny. We will also explore extrapolation risk, documentation vulnerabilities, and the operational impact of payment suspension. Attendees will gain a practical framework for assessing exposure and implementing proactive compliance, documentation, and appeals strategies to mitigate financial disruption and reputational risk.

Protecting Access to Medicare Act (PAMA) and Potential Future Payment Changes

Photo of Marc Hartstein, Principal, Health Policy Alternatives Inc. , Principal , Health Policy Alternatives Inc
Marc Hartstein, Principal, Health Policy Alternatives Inc. , Principal , Health Policy Alternatives Inc

This session will provide a brief history of Medicare payment for clinical diagnostic laboratory services including the enactment and implementation of PAMA and recent legislative initiatives that could change how Medicare determines payment under the Clinical Laboratory Fee Schedule in the future.

Panel Moderator:

Legislative and Policy Updates Shaping the Diagnostics Landscape

Tara Burke, PhD, Vice President, Payment and Healthcare Delivery Policy, AdvaMed , Vice President , Payment and Healthcare Delivery Policy , AdvaMed

The diagnostics industry is entering a pivotal era defined by shifting oversight models and evolving economic pressures. This panel brings together stakeholders to examine the current state of diagnostic policy drivers. Panelists will discuss strategies for navigating the complexities of reimbursement and future-proofing portfolios against legislative uncertainty. Attendees will gain a high-level perspective on how to balance innovation with evidence requirements in an increasingly scrutinized marketplace.

ALIGNING TECHNOLOGICAL INNOVATION WITH CODING, COVERAGE, AND REIMBURSEMENT

The Brave New Reimbursement World for Digital Pathology-Enabled AI Diagnostics

Photo of Jennifer Archer, Senior Director of Market Access, Market Access & Reimbursement, Artera , Head of Global Market Access , Market Access & Reimbursement , Artera Inc.
Jennifer Archer, Senior Director of Market Access, Market Access & Reimbursement, Artera , Head of Global Market Access , Market Access & Reimbursement , Artera Inc.

The path from innovation to reimbursement to clinical adoption in digital pathology AI has been anything but straightforward. Using the ArteraAI Prostate Test as a case study, this session explores the journey of a laboratory developed test (LDT) to FDA De Novo–Authorized Software as a Medical Device (SaMD)—the first of its kind in pathology. This talk will cover coding, payment, and reimbursement challenges for AI algorithmic-only outputs; payer skepticism and emerging acceptance of AI-driven diagnostics; clinical evidence thresholds required for coverage decisions; and lessons from early AI diagnostic adoption and payer engagement.

Policy, Assessments, and DEX—Navigating Coverage and Reimbursement for Diagnostic Innovation

Photo of Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , Medical Dir MolDX & CMO , MolDX , Palmetto GBA LLC
Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , Medical Dir MolDX & CMO , MolDX , Palmetto GBA LLC

This talk will review payor expectations and process for novel diagnostic tests. We will review the process for policy generation, how tests are evaluated, and provide an overview of the DEX registry and how technical assessments are performed.

Policy that Computes: Harmonizing Evidence, Care, and Reimbursement with Digitally Native Policy that Responds in Milliseconds

Photo of Gillian Hooker, PhD, CSO, Concert , Chief Scientific Officer , Concert
Gillian Hooker, PhD, CSO, Concert , Chief Scientific Officer , Concert

The development and administration of health plan clinical policy is often slow, manual, and error-prone. This presentation will describe a ground-up approach to develop digitally native policy, structured for machine readability and maintained as a living data asset vetted by hundreds of clinical experts. These policies are deployed from the cloud to integrate into any clinical or reimbursement workflow, bringing transparency and clarity to providers, labs, payers, and patients.

Paying for AI: Policy, Pitfalls, and Best Practices

Photo of Paul Gerrard, MD, Vice President, Market Access and Regulatory Affairs, Valar Labs , Vice President , Market Access and Regulatory Affairs , Valar Labs
Paul Gerrard, MD, Vice President, Market Access and Regulatory Affairs, Valar Labs , Vice President , Market Access and Regulatory Affairs , Valar Labs

Securing reimbursement for AI-driven diagnostics requires navigating a complex ecosystem of stakeholders. This session examines the practical challenges of aligning clinical innovation with rigid coding and benefit category determinations. Drawing on real-world experience across the regulatory and laboratory landscape, we will discuss strategies for managing stakeholder misalignment and establishing a path toward sustainable economic viability for computational diagnostics in an ever-shifting policy environment.

Panel Moderator:

PANEL DISCUSSION:
Coverage and Reimbursement for Diagnostic Innovative Assays

Photo of Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas
Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas

Panelists:

Photo of Suzanne Belinson, PhD, Vice President, Commercial Markets, Tempus AI , VP Commercial Markets , Commercial Markets , Tempus AI
Suzanne Belinson, PhD, Vice President, Commercial Markets, Tempus AI , VP Commercial Markets , Commercial Markets , Tempus AI
Photo of Lee H. Hilborne, MD, Professor, Pathology & Lab Medicine, University of California Los Angeles; Senior Medical Director, Quest Diagnostics , Professor , Pathology & Lab Medicine , UCLA Health and Quest Diagnostics
Lee H. Hilborne, MD, Professor, Pathology & Lab Medicine, University of California Los Angeles; Senior Medical Director, Quest Diagnostics , Professor , Pathology & Lab Medicine , UCLA Health and Quest Diagnostics
Photo of Cheryl James, Manager, Lab Coding, Laboratory Coding and Strategy, Mayo Clinic , Manager, Lab Coding , Laboratory Coding and Strategy , Mayo Clinic
Cheryl James, Manager, Lab Coding, Laboratory Coding and Strategy, Mayo Clinic , Manager, Lab Coding , Laboratory Coding and Strategy , Mayo Clinic
Photo of Charles Mathews, Partner, ClearView Healthcare Partners , Partner , ClearView Healthcare Partners
Charles Mathews, Partner, ClearView Healthcare Partners , Partner , ClearView Healthcare Partners

COMMERCIALIZATION AND REAL-WORLD ACCESS

Reducing Health Disparities and Expanding Access: Implications for Diagnostic Labs and Health Plans

Photo of Mark Hiatt, MD, MBA, MS, CMO, Bioada , Chief Medical Officer , Bioada
Mark Hiatt, MD, MBA, MS, CMO, Bioada , Chief Medical Officer , Bioada

This presentation will outline what “health disparity” actually means in the diagnostics context, how payers operationalize access at the community level, and how labs can align test design, evidence, and deployment strategies with payer access and outcomes initiatives. Discussion points will include: defining health disparity as it relates to diagnostic coverage; how plans measure and operationalize access; aligning laboratory strategies with payer quality and access goals; and using access initiatives to strengthen a lab’s value proposition.

Transforming RCM with Agentic AI: A New Model for Laboratory Reimbursement

Photo of Clarisa Blattner, Senior Director, Revenue and Payor Optimization, XiFin, Inc. , Senior Director, Revenue and Payor Optimization , XiFin, Inc.
Clarisa Blattner, Senior Director, Revenue and Payor Optimization, XiFin, Inc. , Senior Director, Revenue and Payor Optimization , XiFin, Inc.

As payors automate denials at digital speed, laboratory administrative capacity is being pushed to its limit. Clarisa Blattner explores how Agentic AI enables real-time risk mitigation and operational consistency amidst increasing scrutiny and policy variability. Discover how AI-enabled execution directly impacts denial reduction, contract performance, and revenue predictability, moving beyond basic automation to protect reimbursement through intelligent, task-driven workflows in an era of automated payor friction.

Panel Moderator:

PANEL DISCUSSION:
Contract Pull-through Optimization

Jerry Conway, Senior Vice President, Market Access, Belay Diagnostics , Senior Vice President , Market Access , Belay Diagnostics

Panelists:

Jackie Moriarty, Vice President, Market Access, Geneoscopy, Inc. , Vice President , Market Access , Geneoscopy Inc

Tom Dugan, Vice President, Market Access, Biodesix, Inc. , Vice President , Market Access , Biodesix Inc

Paige Berger Nardi, Executive Vice President, Market Acces, Reimbursement and Billing, HepQuant , Executive Vice President , Market Acces, Reimbursement and Billing , HepQuant LLC

PLENARY SESSION

Panel Moderator:

PLENARY FIRESIDE CHAT:
Regulatory Outlook for Diagnostics

Photo of Brian P. Carey, JD, Partner, Hogan Lovells US LLP , Partner , Hogan Lovells US LLP
Brian P. Carey, JD, Partner, Hogan Lovells US LLP , Partner , Hogan Lovells US LLP

Panelists:

Photo of Courtney H. Lias, PhD, Director, OHT7: Office of in vitro Diagnostic Devices, United States Food and Drug Administration (FDA) , Director , Office of In Vitro Diagnostic Devices , FDA CDER
Courtney H. Lias, PhD, Director, OHT7: Office of in vitro Diagnostic Devices, United States Food and Drug Administration (FDA) , Director , Office of In Vitro Diagnostic Devices , FDA CDER
Photo of Jai Pandey, PhD, Head, Global Device Regulatory IVD/CDx and Digital Health, Sanofi , Global Device Regulatory Head for IVD and Digital Health , Global Device Regulatory for IVD/CDx and Digital Health , Sanofi
Jai Pandey, PhD, Head, Global Device Regulatory IVD/CDx and Digital Health, Sanofi , Global Device Regulatory Head for IVD and Digital Health , Global Device Regulatory for IVD/CDx and Digital Health , Sanofi
Photo of Zach Rothstein, JD, Executive Director, AdvaMedDx , Executive Director, AdvaMedDx , Technology & Regulatory Affairs , AdvaMedDx
Zach Rothstein, JD, Executive Director, AdvaMedDx , Executive Director, AdvaMedDx , Technology & Regulatory Affairs , AdvaMedDx
Photo of Sheila D. Walcoff, JD, Founding Principal & CEO, Goldbug Strategies LLC , Founding Principal & CEO , Goldbug Strategies LLC
Sheila D. Walcoff, JD, Founding Principal & CEO, Goldbug Strategies LLC , Founding Principal & CEO , Goldbug Strategies LLC

For more details on the conference, please contact:

Iris Goldman

Conference Producer

Cambridge Healthtech Institute

Email: igoldman@healthtech.com

 

For sponsorship information, please contact:

Jon Stroup

Lead Business Development Manager

Cambridge Healthtech Institute

Phone: (+1) 781-972-5483

Email: jons@healthtech.com


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